The Calgary-based airline disclosed its expansion of
regional Encore service to east on Monday. The new regional Encore will begin
27 June which include new flights between Toronto, Winnipeg and Thunder Bay.
WestJet has been expanding its inland service since June and
consider its base as Western Canada. 72-seat Q400 airplane from Bombardier is
used to provide services but there is no plan to increase number of route.
Encore will increase the capacity growth in 2014 from 4 to 6 percent.
The first city in Ontario is Thunder Bay which is selected
for Encore service. The city is already doing well and situated in range of
planes. Currently, there is fleet of
eight Bombardier Q400 planes and it would be increased to 45 airplanes to
various locations in North America.
Brie Thorsteinson Ogle spokesman wrote that WestJet will
slowly add new flights depending on the previous success. At the same time he was
not sure for the beginning of US Encore service. There will be added flights
from Fort McMurray to Kelowna, B.C and start its service in May.
There would be uninterrupted flights to Las Vegas and more
often to Calgary and Edmonton. WestJet decided this year to start trips to
Dublin and Ireland from St. John’s, New Foundland. The added flights, in-flight
service and continuous service will draw attention of business and tourist travelers.
Rather than using Boeing 737, Q400 would be used to provide
service between Toronto and New York. The share price of WestJet closed with
the increase of 4 cents at $27.12
Opinion
WestJet has to increase the number of flights to stay ahead of competition. With the increase of flights in-flight experience, reservation system should also be updated. The company should provide internet so business users can check emails. There should be more scheduled flights for the busy cities to increase company revenue.Question 1
How can WestJet increase its revenue without spending on new airflights?Qestion 2
How can be in-flight experience benefit leisure seeking passengers?Bibliography
Marowits, R. (2014, January 20). WestJet unveils
launch of Encore eastern expansion with first service in Toronto .
Retrieved February 22, 2014, from TheGlobeAndMail.com:
http://www.theglobeandmail.com/report-on-business/westjet-unveils-launch-of-encore-eastern-expansion-with-first-service-in-toronto/article16406807/
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